What do I mean by Ethical Business?

Well it sounds obvious but in reality there is a big disconnect between common sense, and what occurs.

For me based on what I’ve seen over the last few decades, it’s clear that Ethical must include looking after the best interests of your customers and clients for the long run. It also includes looking after the well being of the wider community that the business operates inside of.

When every business owner, employee, and supplier realises that there is a holistic business world in which we all operate inside of, then there is a new opportunity to work more strategically and transparently.

If you have ever had to wait in for an engineer that has never arrived, or if you’ve ever heard an excuse from a supplier that really doesn’t take ownership for what has happened, then you’ve experienced the contrast.

There is an old phrase “Treat others as you would be treated”.

I look forward to the day when we all do this and it becomes our natural state and thoughts.

While it is clear that organic ranking is a useful measure, forced optimisation inevitably produces more work in the long run.

The Golden triangle of SEO always goes back to logic

- Title
- Content
- Page Title
- URL

Coupled with

- Relevance
- Links
- Stickyness

Always we go back to if we were designing something intelligent what it would do, and that has served us well for over 10 years.

Build:

www.webtyrant.com – providing free information on how to get more leads online on autopilot

www.thesimpleidea.com – Media Publishing across niche and depth

www.starttradingfx.co.uk
www.startonlinetrading.com

Launch:

www.thedomaindashboard.com – all your domains in one place

www.iPrioritize.biz – iPrioritize lets you get focus when you need it most