Background:

The project relates to an existing business model, that had become dormant/stagnant. I was asked to upgrade it, and optimize it, with a view to making it “industrialised” so it can scale.
Project U has a target profit of in excess £1m per annum, and a team of less than 5 people at it’s core.

Project U works globally and is set to raise c. £10m+ for charity in the next 12-24 months.

Step 1

The first step is to conduct an opportunity audit ( a phrase coined by Paul Hutchins and myself), which sums up one of our core skills, seeing opportunities that others miss. It’s also important to really see what is so, as so often as they say in the book “Acres of Diamonds” what you are looking for is closer than you think. (Another friend calls this disruptive innovation).

In the case of Project U, the reality was:

1) nothing up to date – no brand, no website, no email list, nothing

2) experience that is unsurpassed – real depth and global interest

We’ll share more with the insiders at the next meeting (and those in WDS )

Step 2
By getting clear on the focus and goal which came naturally out of step 2, some immediate actions presented. Within two weeks, we have successfully rebranded, setup core functionalities for automation (leveraging our existing models and relationships)

We also have clear business models in place.

Step 3
Sales / Business goals – we agreed with our clients that for this to be scaleable, some clear business metrics had to be in place.

The numbers are 160 in the first time period. (T1)

(We’ll share what they relate to at the end of T1)

Step 4
We started.

It’s all too easy to get stuck into planning. This is a strategic and tactical plan that we have refined over the last twenty years. We had no question it would work (the only question is time to get the plan operational, and budgets available to ensure it’s optimally executed first time around.

Yesterday – our first test was sent out.

The number already stands above expectations at 2 (including Italy and Canada)

What is most exciting for me, is that Lucy was already a great success, and we’ve helped make sure she will go on to even greater effectiveness and ability to help others. I’m confident that Lucy will be able to move forward with her business strongly in the future, and all based on core fundamentals, that in our view never change.

I think what was most refreshing for me, was watching and experiencing the mindset transition as Lucy expanded her capacity to see, think and feel business, and wealth creation, and in turn help others.

I met Simon not long after I’d left employment and was trying to find my feet as a business owner. His guidance and patience allowed me to find my true passion and he helped pave out a clear pathway for my business to grow. His knowledge and skills in business, branding and dynamic working relationships are outstanding. He is consistent and will go a hundred miles out of his way to make sure others achieve their goals. He has impacted me tremendously and I continue to turn to him for advice and support in business and in life. – Lucy Johnson