I met Mario Schulzke after he became a customer of one of my companies – www.FreshForms.com produced by The Simple Idea.

Mario is a very sharp and great hearted entrepreneur. His own story very inspiring.

I’m very happy and proud to be featured.

Check out the interview here: => http://ideamensch.com/simon-hedley/

What do I mean by Ethical Business?

Well it sounds obvious but in reality there is a big disconnect between common sense, and what occurs.

For me based on what I’ve seen over the last few decades, it’s clear that Ethical must include looking after the best interests of your customers and clients for the long run. It also includes looking after the well being of the wider community that the business operates inside of.

When every business owner, employee, and supplier realises that there is a holistic business world in which we all operate inside of, then there is a new opportunity to work more strategically and transparently.

If you have ever had to wait in for an engineer that has never arrived, or if you’ve ever heard an excuse from a supplier that really doesn’t take ownership for what has happened, then you’ve experienced the contrast.

There is an old phrase “Treat others as you would be treated”.

I look forward to the day when we all do this and it becomes our natural state and thoughts.

The key was to “Structure”.

We weren’t traders taking on risk positions, or arbitrage opportunists, however we did understand those aspects.

Working for Shahzad, I built systems that 1) solved a problem/added value, 2) we simplified the process down to it’s key components and 3) we industrialised them.

That may not sound sexy, and looking at a 200 page legal contract for the fifth time is not what I’d cal fun.

However, there is an upside.

Once you think this way, you apply it everywhere.
Once you build this way it keeps running – on autopilot.

I left ABN Amro and RBS over three years ago, and the systems I built are still running. At one point I personally managed over €1bn a day, and that role that was a full time focus can now be (and is being done) in minutes.

Having moved into working with business owners and marketers, I used the same approach, and the industry is taking note and moving.

One such next step is the idea of “Evergreen”

Before things were done once – a live radio interview, a product launch, a webinar .

No the intention is to leverage that work, optimise the results and maximise the potential

I ran a workshop on Follow Up Mastery and Infusionsoft mastery two years ago, with Micah Mitchell, James Lavers, and people like Simon Coulson in the audience. Two ears on they are using what they learned and I have the recordings which are still highly relevant and valuable today.

My friend Mike Filsaime is a great example of Evergreen. He’s worked to systemise his business and also come up with some great technology solutions to automate routine tasks.

Just as we did with www.FreshForms.com

Please take some time to watch this great recording of Mike talking about the results he gets from using the Evergreen approach http://simon-x.net/evergreen

Let me know what you think, and show me how you’ve implemented Evergreen

There is also a new video (less than 3 minutes) that explains some of the benefits / results from a £5.5m+ research.

To check out the video and learn more go to www.EnjoyMoreBusiness.com

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Action Coaching England Ltd.
16 Sandford Down Bracknell, RG12 9YS

August 25, 2009

To whom it may concern: Simon Hedley, Psi Pi/Web Tyrant/Web Domination

I was becoming increasingly aware of the importance to our business of developing a ‘joined-up’ internet marketing strategy to develop more leads through social networking sites such as Twitter, Facebook and Linked-In when I met Simon Hedley.

I attended Simon’s workshop with an open mind, not quite clear what I would achieve – and my expectations were exceeded by a long way…

Simon clearly is a master in this field – highly knowledgeable, articulate, passionate and business savvy at the same time. His has the ability to cut through the jargon, without patronising and helped all of the attendees (including me) develop an internet strategy to create leads into the business in a fun-packed, interactive way.

More than that, he demonstrated that SEO is just one small element of an all-encompassing strategy.

I left at the end of the workshop feeling confident and empowered having created a twitter account, a blog account and understanding how these fitted into my overall business strategy.

I am confident that this new found knowledge and skill will payback many times over, now and in the future in generating new leads and new business.

If you are reading this while you are thinking of attending a workshop that Simon runs, or considering working with him one on one basis, what are you waiting for?

Simon is your man and he won’t let you down. Go for it.

Mark Grant

Business Coach

Do you get asked .. what do you do? How do I get hold of you?

This happens a lot, and as you build and grow in business and life happens more and more..

http://profilepagegenerator.com/ is a new project that will be launching in 2011

This has been in planning for over 5 years, and it’s exciting to see some of the relevant ideas that have been discussed starting to filter into wider projects.

In the interim.. please check out and connect via facebook, twitter.. and get onto the beta list.. for this.. which I think will be a game changer in the future, and has fairly major backing. => http://about.me/simonhedley

I caught the trailer for a major TV show tonight, and realised that one of the stars is a friend who went travelling a few years ago. We met when I helped a mutual friend with preparations for London fashion week, and with photography which is one of my passions. It’s funny how small the world can be.

I’m also reminded again of the lesson that seems to come and get real, then often, get forgotten – Everything Happens for a Reason. It’s all too easy to get fixated on the expected results, and what we think will happen.

Today has seen – an email from a business partner on new start up opportunities in London (which is one of our passions), possible venture capital funding for several projects through extended networks, as well as the need to get robust teams in place to run the foundations of what many people are building.

Sometimes we’re ready to take these “omens” or “signs” and run with them, sometimes they just go by. Either way, the fact that our routes to where we are now are filled with chance encounters, twists and turns, is hard to escape. I published The Success Spiral earlier in the year, and so far the first few thousand people to review it have noticed a big impact (though subtle). You can still get your free download at www.TheSuccessSpiral.com

I’m allowing myself this moment of lucid thought, as today is intended to be a “day off”, though as I’ve shared a few times, I don’t believe that “balance” actually exists in the conventional pie-chart hours on/hours off approach.

When you’re playing full out, and able to go with the flow, then you can take advantage of what comes up much more easily. The caveat being.. it’s important to know when to say NO.. and that’s something that many of us, don’t like to do..

WIth that said.. I’m going to go follow up on some earlier commitments and continue to see where this spiral rollercoaster takes us tomorrow..

Often it’s possible to get fixated on a “barrier” or headache, that we think is the key problem we need to solve, and work harder and harder with less and less results.

In the last few days I spoke to over a dozen people in different industries and states of development (Including someone with international exposure and celebrity fans who hasn’t had the results they wanted for months and years) Again and again,  the key take away was not lack of intelligence, skill or resources.

In the last month we have found and recruited 3 new key players to our team and the results we’re seeing internally are non-linear, i.e. they are a quanta forward in terms of elegeancy, efficacy and have provided a real foundation for what’s next.

That was only possibly through what my friend Graham calls “3D Thinking” or “Pi Thinking”.

Being able to get enough distant and perspective to see things differently, while remaining conscious of the Whole System nature of what is happening is an essential part of moving to a more “orchestrating”/”conducting” style of business.

We are 2 days into the launch of a friends product and it’s exciting to see the domino’s starting to fall. 2 months ago, the results that were planned for were far below what has happend and I think for any business producing turnover in excess of 25% of the normal annual turnover from one launch is good going, and we are not yet finished.

As we grow, we need to focus on what really matters, what will really make a difference, and it is not always the most “loud” to do item.

Over the next month or so we will be releasing a number of products and ideas which we hope will help people get to grips with this, and one of the linchpins of this will be iPrioritize (http://www.i-Prioritize.com) so please get on the early bird list on that site today => http://www.i-Prioritize.com

As a child, I was naturally into life, and trying out as much as I could. I didn’t like to train, but I had good results.. (I sprinted off to win the “Novi Cross Country” at Tonbridge School – much to everyone’s shock (and my own..)

Looking back on this, I see the same lesson with business, life and fitness/sports..

That is to Go the Extra Mile…

It’s 1am when I write this post after one of the most stressful weeks of my life. But I’m “happy” and here because I’m committed to making the results for myself and others that I committed to do.

I am doing more than I need and training myself to operate that way, I am also ensuring that we are over the line with room to spare. This is building the foundation for myself, my partners and clients to have a great decade, even as the market and business world declares breakdown.

If nothing else, life has shown me that there can always be a solution, if we can be creative enough and bring the right people and team together.

This week, I didn’t throw in the towel, but went the extra mile, and a big part of that was to do with my Mastermind Groups that I’ve built up and been part of in some cases for over twenty years.

So.. What is my point?

Whatever you want to do.. you can.. if you are prepared to go the extra mile..
And if you want to master running 10k races.. you train to run 12k or more..

So what are really focussed and committed to doing?
and are you taking the necessary steps to set your bar hirer and go that extra mile..

Recently a new breed has emerged in “Super Angels”

This article – http://www.businessinsider.com/heres-the-real-reason-why-some-superangels-want-to-flip-and-keep-valuations-down-2010-11?utm_medium=email&utm_campaign=BI_Select_111210_Personal&utm_source=Triggermail&utm_term=Business+Insider+Select

is quite insightful and highlights the point that many people forget which is looking at peoples operational, tactical and strategic objectives in any business deal.

If the underlying core values are not aligned, then everything that comes afterwards, will be off. Now even if that’s just be one degree. It’s still enough to leave many “partners” frustrated in the long run.

Where a lot of focus is made upfront, and real alignment or as we say “Strategic Alliances” are formed, then things become easier in our view.

I’m sure we’ll see more talk of Super Angels and the other pro/cons of Private Equity, and VC groups in the coming months and years, and the cash flow liquidity and risk averse nature of the financial markets continues.