Optimisation remains a buzz phrase amongst business, clients and seo experts

While it is clear that organic ranking is a useful measure, forced optimisation inevitably produces more work in the long run.

The Golden triangle of SEO always goes back to logic

- Title
- Content
- Page Title
- URL

Coupled with

- Relevance
- Links
- Stickyness

Always we go back to if we were designing something intelligent what it would do, and that has served us well for over 10 years.